Why You Need More Than Just "Stylish & Pretty" Videos
The Power of a Funnel System for Your Business's Video Marketing
It’s easy to get caught up in the glamour of sleek visuals, cinematic shots and fancy edits, and while they do grab attention and make your brand look polished; it’s not the be all and end all for your business’s marketing.
The reality is that a pretty video without purpose is just digital wallpaper, especially for a business which doesn’t already have a huge presence or market share. If you want your video content to actually grow your business - to bring in more leads, convert more customers and increase your revenue - you need more than just production value; you need a funnel system.
What’s a Funnel System, and Why Should You Care?
A funnel system is a strategic path that guides your audience from first contact to final purchase, and beyond. Instead of making one-off videos that float around on your website or social media, a funnel uses each video with a specific role in mind.
1. Attract –
Video/s which are eye catching and designed in a way to spark the curiosity of people who are looking for a solution to their problem.
2. Engage –
Value-packed, trust-building videos that educate and connect with viewers on a deeper level.
3. Convert –
Persuasive, action-driven videos that inspire people to take the next step – whether that’s booking a call, signing up, or making a purchase.
4. Retain –
Post-sale videos that keep customers engaged, turn them intro repeat buyers, and encourage referrals.
Each step feeds into the next, creating a smooth and intentional journey – not just random content scattered across platforms.
Why “Stylish & Pretty” Videos Usually Aren’t Enough
Imagine you spend thousands on a stunning brand video, but you just post it once on social media and hope for the best? But then there’s no follow-up content to keep people interested, no clear call-to-action guiding them to work with you and no tracking to see if it’s actually converting. That’s like having a Ferrari without a steering wheel – it looks incredible, but it’s not taking you anywhere!
The Real Power of a Video Funnel
A funnel system transforms your videos from costs into assets, including:
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Measureable ROI – You know exactly which videos are brining results.
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Consistency – Your message stays clear and cohesive from the first impression to the final sale.
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Scalability – Once the funnel is in place, it keeps working for you – day and night – without you having to constantly chase new ideas.
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Audience Nurturing – You’re not just selling; you’re building trust, authority and long-term relationships.
How I Work with Clients
When we work together on a funnel, I won’t just hand you a beautiful video and wish you luck. I help you to map out a complete video funnel so every piece of content has a purpose and works towards a measurable goal.
That means:
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Understanding your target audience’s journey.
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Creating videos that match where they are in that journey.
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Ensuring those videos are distributed in the right place, at the right time.
The end result will be that your videos won’t just look good, but they will work hard to grow your business.
If you’re ready to go beyond just “stylish & pretty” and start using videos as powerful growth tools, email me at aleks@tyanderstudio.co.uk or fill out the form here, and let’s talk!